A repost function could soon appear on Instagram. Indeed, tests will be carried out so that this functionality is accessible to all. The repost function is well known on Facebook and Twitter. Now, Instagram joins these two apps. This feature might appeal to more than one of us.

The arrival of this new feature was spotted by Matt Navarra, a social media consultant, for the first time on the profile of Adam Mosseri, the CEO of Twitter. Very quickly, Instagram confirmed the news. According to a spokesperson for the Meta group at TechCrunch, Instagram wants to increase shares between users. Also, it could help original creators get paid for their work.

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A new organization of the application

With the arrival of this feature, some changes could follow. Thus, a new screen will allow access to this space and to see all the activities related to the repost: conversations, publications, shares. To put it simply, there will be a new tab, separate from your profile, where you will find tagged posts and photos, and all of this will be visible to your followers.

For information, since 2018, reposts are available, but only through third-party applications. It is in response to an introduction of the repost functionality at TikTok that Instagram is also starting to test this function.

Instagram wants to compete against TikTok

For more innovations, Instagram recently introduced several updates. But in reality, this is a ruse to compete with TikTok. For example, the full screen mode, just like at TikTok, was launched, which made it possible to increase the amount of visible content. But due to several complaints, including from several celebrities, Instagram decided to phase it out, and thus pledged to reduce recommended posts.

The arrival of the repost functionality is therefore apprehended. Indeed, similar issues could occur as it is a competition between Instagram and TikTok. Moreover, the arrival of these multiple features could harm Instagram’s current model, according to social media experts. According to them, there are other ways to gain popularity, as BeReal did, whose basis is the real desire for connection and more authentic community engagement.


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